Let our Javelina Guides help you Follow the Red Rock Road.


The Follow The Red Rock Project is a project sponsored by the Sedona Chamber of Commerce, the City of Sedona, the Sedona Publishing Company, the Arizona Department of Transportation (ADOT) and participating area businesses in order to help visitors and residents travel with ease through the Hwy 179 cooridor during road improvements.
The Follow the Red Rock Road campaign was developed through extensive input from community partners, business owners, city officials and chamber members. This fun, inventive campaign is designed to help residents and visitors navigate through the construction zone with ease. Campaign components include:
- Seven personalized Javelina Guide characters
- Scavenger hunt
- Consistent signage
